Skip to main content
Oath Inc.

Glossary of Terms

Glossary of Terms
Concept Definition
Attempts Number of times the Video SSP platform attempts to display an ad.
Buying organization Name of the platform (DSP/bidder) buying the impressions within the deal ID.
Clicks Number of clicks.
Completion Rate (25%) The number of ads that were viewed more than 25% divided by the total number of ad impressions.
Completion Rate (50%) The number of ads that were viewed more than 50% divided by the total number of ad impressions.
Completion Rate (75%) The number of ads that were viewed more than 75% divided by the total number of ad impressions.
Completion Rate (100%) The number of ads that were viewed more than 100% divided by the total number of ad impressions.
CPM Average revenue corresponding to a thousand ads.
CTR Click through rate, computed as clicks/impressions.
Deal A direct transaction arrangement between a seller and a buyer on the platform, usually created using a “Deal ID”.
IAB Viewability A ratio determined from the number of IAB viewable ad impressions divided by the number of IAB measurable ad impressions
Impressions Number of impressions sold.
Revenue Revenue driven by the impressions sold.
Success Rate The percentage of ad attempts that delivered an impression. The rate is derived from the number of impressions divided by the number of ad attempts.