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Oath Inc.

5 Top Buyers Tab under Audience Insights

Use the Top Buyers panel to reveal the top 10 advertiser domains and associated DSPs for a particular audience segment. By default, the panel lists the top 10 advertiser domains in descending order based on revenue.

  • Metric Selector: To view the top 10 advertiser domains by impressions, select “impressions” from the dropdown menu above the bar graph.
  • Metric Tooltip: Hover over each bar next to an advertiser domain to display the associated revenue, impressions, and CPM. The tooltip will also display a breakdown of the metric values in terms of the DSPs attributed to a particular advertiser domain.