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Oath Inc.

4 Bid Breakdown Panel under Deals Insights

Use the Bid Breakdown panel to display the outcome of the bids submitted on a deal ID.

  • We count only one bid per buying organization, per auction. If the bid falls into more than one of the categories listed in the table above, it is assigned to the lowest category.
  • Exclude or include categories and change the representation by clicking the legend.
  • Visualize the bid breakdown per day or per bid bucket. Bids are often concentrated above and close to the deal price.
  • Choose to display the data in absolute value (number of bids) or relative value (share of the bids per category over the total amount of bids).

Bids that have participated in the auctions are qualified as:

Bid qualification



Filtered out because of inventory settings or other technical reasons


Lost to a bid of higher value


Lost to a bid of higher priority (e.g. direct campaigns, guaranteed deals..)

Wins w/o imp

Bids that won the auction but didn’t deliver an ad


Bids that won the auction and delivered an ad