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Oath Inc.

2 Insights Tab

 

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Navigating to Insights, allows monitoring on specific data:

  • Demand Insights - Analyze buyer behavior across your inventory. View performance metrics for each buyer and perform deep-dive analysis on bidding strategies

  • Deals Insights - Monitor your deals with performance metrics (both historical and real-time), evaluate deal profitability and trouble-shoot to increase revenue. 

  • Audience Insights - Evaluate scale, revenue and CPM of select audience segments and identify top buyers for those segments. Explore valuable audience segments in your inventory and find top buyers and advertisers for each segment.