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Oath Inc.

Analytics Insights

Analytics Insights
Analytics Insights

Video SSP publishers use this toolset to better understand their inventory monetization; apply the insights gained and make better decisions with respect to packaging and pricing. If you have questions or need more information, email the Analytics Insights team at one.insights.contact@oath.com

  • Demand Insights - Analyze buyer behavior across your inventory. View performance metrics for each buyer and perform deep-dive analysis on bidding strategies

  • Deals Insights - Monitor your deals with performance metrics (both historical and real-time), evaluate deal profitability and trouble-shoot to increase revenue. 

  • Audience Insights - Evaluate scale, revenue and CPM of select audience segments and identify top buyers for those segments. Explore valuable audience segments in your inventory and find top buyers and advertisers for each segment. 

Data Availability

Data is available from the time your organization is onboarded into Analytics Insights up to “yesterday”. Currently, data granularity is only supported at the daily level (not at the weekly or hourly level). The exception to this general rule is the Deal Real-Time feature.