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Oath Inc.

SSP

GDPR and SSP

To ensure continuity of service and honor GDPR compliance, please download the SSP SDK 6.8.0 (Android / iOS) and follow the bid request updates below.

SSP SDK 6.8.0

  • Includes Privacy APIs that allow publishers to 1) inform the SDK of the user’s consent status relative to GDPR and 2) pass in a consent string for that user.

  • Restricts the collection of personal data for users under GDPR jurisdiction that have not consented to the usage of their data for advertising purposes.

Please note that for ONE Mobile clients using ad tags, documentation will be forthcoming on any required changes for passing consent.

Bid Requests

ATTRIBUTE USAGE ADDITIONAL INFORMATION AND NEXAGE SPECIFIC COMMENTS
USER    
 gdpr_consent Supported IAB Consent string provided when the request is subject to GDPR
REGS    
gdpr Supported 0 - indicates request not subject to GDPR, 1 - indicates request is subject to GDPR

For further details, see the SSP Help Center see the RTB Protocol article for publishers.