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Oath Inc.

2 Available Standard Reports

Standard Reports for Video SSP

Report Name Description
Seller Overview An all inclusive report from the Publisher POV that includes Ad Opportunities, Marketplace Opportunities, Bid Requests, Bid Response Rate, Ad Attempts, Ad Imps, Ad Success Rate, Ad Error Rate and Moat 2 Sec In View Rate along with detailed breakdowns by Device, Marketplace, Inventory Source and Media.
Seller Viewability Report for Publisher to show various viewability metrics (IAB and Moat) and their breakdowns by media and by inventory source.
Seller Ad Errors Report for Publishers to show error volume and rate between Ad Attempt and Ad Imps along with breakdowns by Device, Inventory Source and Media.
Seller Incentive Program Report of publisher to show the total fee (for ad opportunities) and rebate (for ad impressions) calculated for those participating in the incentive program.
Seller Deal Performance Report for Publisher to show Private Deal conversion performance from bid to impression.
Seller Market Conversions Report for Publisher to show Marketplace Conversions funnel from Ad Opportunities, to Market Opportunities, to Ad Attempts, to Ad Imps and Errors.
Seller Perf, Viewability and Errors Report for Publisher which provides breakdown of conversion of opportunities to viewable impressions and errors by geography and media topics.
Buyer Overview An all inclusive report from the Open Demand/Buyer POV that includes Ad Attempts, Ad Imps, Ad Success Rate, Ad Error Rate, Timeouts, etc along with detailed breakdowns by Inventory, Media, Campaign, Ad, and Device.
Buyer Viewability Report for Open Demand/Buyer to show various viewability metrics (IAB and Moat) and their breakdowns by marketplace and by campaign.
Campaign Performance Report for Open Demand/Buyer to show Ad Attempts, Ad Imps, Ad Success Rate, Ad Error Rate, Timeouts campaign by campaign (Campaign as a filter).
Ad Performance Report for Open Demand/Buyer to show Ad Attempts, Ad Imps, Ad Success Rate, Ad Error Rate, Timeouts ad by ad (Ad as a filter).

Standard Reports for Ad Server

Report Name Description
Performance & Revenue Report on campaign performance and revenue, so that publishers can monitor and report on campaigns to their advertisers.
Geo Report on geographical information of Campaigns and Websites, so publishers can better understand how their inventory distributes by country.
Online Targeting Report on targeting information of Campaigns and Websites, so publishers can better understand how their inventory distributes over these targeting elements.
Device & Carrier Report on device and carrier breakdown for Websites, so that publishers are able to identify strength and weakness of their inventory and take actions to strengthen their portfolio for better yield.
Ad Visibility Report on viewable impressions vs served impression, so that publishers can see how their inventory performs as advertisers are shifting to paying for viewables.
Video Report on performance of video campaigns, so publishers can show video campaign performance and user's video engagement to their advertisers.

Standard Reports for SSP

Report Name Description
Seller Revenue  

Standard Reports for ONE by AOL: Display Marketplace

Report Name Description
Performance & Revenue Report on campaign performance and revenue, so that publishers can monitor and report on campaigns to their advertisers.