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Oath Inc.

2 How to Create a Custom Report (Report Designer)

Use the Report Designer to build a custom report (i.e. a non-standard report) that meets your individual needs.

For details on the Report Designer see 3 Design Reports Page Components (Report Designer).

Step Action
1 Start Analytics Reports at

From the main menu, select Reports > Create Report or select the Create New Report button at the upper right corner of the workspace.

Result: The Report Designer appears with step 1: Basic Information.


In 1) Basic Information:

Define a Report Name and select a Reporting Source.

Optionally, define a Description.

You can also



Select 2) Scheduling to define frequency for your reports. This step is optional.

For details on scheduling see 3 How to Schedule a Report.



Select 3) Filters for the Filters step. Here you can filter down the report data based on default or individual filtering. This is totally optional.

For all available filtering options see 3 Design Reports Page Components (Report Designer), chapter Filters.


Select 4) Sections for applying sections to your report. Sections define how data is presented in the report

  • Select a data visualization type (e.g. we consider Data Table a visualization type)

  • Dimensions relevant to the selection are populated (no dimension provided for Overview visualization type). You may select additional dimensions for the granularity of the report.

    Note: for SSP dimension data two Placement columns are available - “Placement (In-bound Requests)” applies to Requests-In metrics while “Placement (Out-bound Requests)” applies to Requests-Out metrics. When the dimension Ad Source is selected, only “Placement(Out-bound Requests)” and “Requests-out” metrics are available.  “Requests-in”-relevant metrics are greyed out.
    Inbound Requests - sent by publishers to Oath Ad Platforms
    Outbound Requests - bid requests sent out from Oath Ad Platforms to ad sources

  • Select metrics

  • Save the Section

  • Add a new Section if needed and repeat all of the above steps


Save the report once all of the elements have been defined. There are 2 options:

  • Select Save if the report should remain in edit mode.
  • Select Save & Run to save the report and to go to the run report window.