Use the Top Sites & Apps panel to discover which of your sites and apps index highest against a specific audience segment in terms of revenue and impressions. By default, the panel lists your top 10 sites and apps in descending order based on revenue.
- Metric Selector : To view your top sites and apps by impressions, select Impressions from the dropdown menu above the bar graph.
- Metric Tooltip : Hover over each bar next to a site or app to display the Revenue, impressions, CPM, and Inventory Match Rate associated with the selected site/app.
- The Inventory Match Rate is the percentage of the site/app's total impressions that can be attributed to the selected segment.
- It is calculated as (# impressions attributed to a particular site/app for a segment) / (# impressions attributed to that site/app in total).